Advertising Concept 3 - 2010
To avoid annoying the user, cookies will track the IP internet address so that the animation will only be displayed a certain amount of times during a certain period. The viewer also has the option of replaying it, after the animation is done and shrunk into a banner ad on the side.
Campaign starts with teaser saying “We are Energy” and a little oatmeal underneath. It will be shown in bus shelters and magazine ads. A week or two later, the seond poster replaces the first one in the transit ads and goes into the details of Earth Hour and their relation to it. As in the magazine, the teaser will be showed on one page and after a couple of pages, the explanatory poster follows.