DanceBreak, Canada National Ballet
Typography 2 for Advertising (2009)
The task was to introduce NBC’s new membership DanceBreak for a younger audience through the use of typogragphy and print medias. Campaign driven by the seven deadly sins, with the tagline “Ballet Uncensored”.
INTRODUCTION TO DANCEBREAK
Print series: The Seven Deadly Sins
The Seven Deadly Sins: Envy
The Seven Deadly Sins: Gluttony
The Seven Deadly Sins: Greed
The Seven Deadly Sins: Lust
The Seven Deadly Sins: Pride
The Seven Deadly Sins: Sloth
FEATURED SHOWS OF THE SEASON
Glass Pieces
24 Preludes by Chopin
Onegin
Sleeping Beauty
Swan Lake

West Side Story Suite
GUERILLA APPLICATIONS: THE SEVEN DEADLY SINS
Highlight the presence of sins and temptations throughout Toronto.
Greed: Stickers on window displays
Lust: Lipstick on paper napkins
Pride: Stickers on bathroom mirrors, as well as outlines
Print: Outdoor (Public transit, Billboards)
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