Borealis Bar & Grille & Bar Logo Redesign
Graphic Design 2 - 2010
The challenge was to create a new identity for the gourmet restaurant “Borealis” located in Guelph. The final wordmark is enhance the idea of real food. It’s simple, clean and direct because it can be read in at a glimpse. Real food is fresh food, it is local food, it is knowing where your food comes from, how it’s been grown and
by who. Real is better indeed. Green is used to enhance the word “Real”, relating to nature, freshness and the colors of Guelph.
Brand Traits
Borealis Re-opening invitation
Possible applications
Application examples
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